Users must actively and clearly agree to receive WhatsApp messages. Consent cannot be implied, pre-selected by default, or obtained through pre-checked boxes. It must result from a deliberate action taken by the user, such as clicking a confirmation button, signing a form, or providing written approval.
During the consent collection process, users must be clearly informed of the business name sending the messages, the types of messages they may receive (such as marketing, order updates, or customer support), the expected message frequency, and the fact that communications will be delivered via WhatsApp.
Every WhatsApp message provides users with a clear option to unsubscribe. Users may opt out at any time by replying with “STOP”. All unsubscribe requests are processed promptly, and no additional messages will be sent to users who have unsubscribed.
All opt-in and opt-out activities are securely logged with accurate timestamps. Records include details of the channel used, the date and time consent was obtained, and the content presented during the consent process. These records are retained for a minimum of 12 months for auditing and compliance purposes.
Businesses using Mersaly are solely responsible for obtaining valid consent from their customers before sending WhatsApp messages. The use of purchased, rented, or third-party phone number lists is strictly prohibited. All businesses must comply with Meta’s WhatsApp Business Policy. Failure to obtain proper opt-in consent may result in account suspension or other enforcement actions.